Retail
Loyalty cards enable retailers to collect data on consumer preferences.
The customer base is a complex system and identifying patterns in the emergent
behaviour, through simulation or data analysis, is valuable in the planning of
strategy. Demand in some markets, for example ice cream, is strongly affected
by weather conditions; understanding market behaviour reduces uncertainty and
costs through the efficient management of stocks.
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Current and completed projects in this sector include:
| 2008/06/05 | Overcoming data sparsity |
| 2008/03/17 | Modelling and analysis of supermarket transactions |
| 2008/01/28 | The pull-off test for viscoelastic soft solids |
| 2007/08/31 | Skeletal muscle fuel utilization in healthy and dysregulated states |
| 2007/03/26 | Centre for Discrete Mathematics and its Applications: DIMAP |
| 2007/02/14 | Validation of agent-based models |
| 2006/08/22 | Bayesian networks for knowledge discovery and collaborative filtering |
| 2004/08/04 | Models of consumer behaviour |
| 2003/04/20 | Customer population modelling |